AI & Analytics

We tested 10 newer frontier models on whether they could determine if a GA4 demo dataset was real or synthetic. Gemini 3.5 Flash gave the best evidence-backed audit, Grok 4.3 was fastest, and GPT-5.5 was useful but expensive.

AI analytics tools that don't show their data sources are a governance risk. Learn why AI observability, data citations, and audit trails are essential to prevent hallucinated metrics from reaching leadership decisions.

We tested 26 AI models across 58 runs on connected Google Analytics data. MiniMax M2.5 is still the best everyday analytics model, while Gemini 3.5 Flash was best for synthetic-data audits.

26 AI models tested across 3 rounds on real Google Analytics data. The most comprehensive real-world LLM analytics benchmark, updated with each new round. Find the right model for your analytics needs.

We tested 6 new AI models 3 times each on the same marketing attribution query. MiniMax M2.5 delivered excellent results at $0.06 total, outperforming Claude Opus 4.6 at $1.35. One model couldn't even start.

All 10 leading AI models achieved perfect API syntax. But when given intentionally broken GA4 data with 100% attribution failure, their analytical judgment varied dramatically. Here's the complete breakdown.