Your next investigation
starts before you ask.

Cartos, Anamap’s AI analyst, follows your releases, builds a daily website history, and investigates changes in conversion, activation, and revenue. It brings your business data and tracking checks together, then delivers relevant findings to the right people by email or Slack.

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CartosInvestigations Checkout conversionIllustrative example

Why did checkout conversion drop after our release?

Cartos

The tracking needs a closer look.
The new confirmation step may be missing the purchase event.

Acquisition mixNo clear explanation
Checkout releaseConfirmation step changed
Purchase eventMissing in browser check
Next step

Validate the purchase event against order data before changing checkout.

Still to check: whether customer behavior also changed.

Findings, evidence, and the next step. Together.Explore this investigation

Connect the tools your business already runs on.

  • GA4
  • Amplitude
  • Google Search Console
  • Google Ads
  • Meta Ads
  • Mixpanel
  • Shopify

The context you need tomorrow.
Collected along the way.

A query can tell you conversion fell. Explaining why may take the release details, yesterday’s checkout, and a check of what your tracking sends today.

Anamap collects that website history and follows connected releases before you ask. Cartos brings those records into the investigation alongside your business data.

You can’t inspect yesterday’s website if nobody recorded it. Daily snapshots give your next investigation something to look back on.

  1. 01

    You connect the context.

    Choose your data sources, connect releases, and configure website snapshots.

  2. 02

    Anamap keeps the record.

    Daily snapshots build a visual history. Connected releases trigger follow-up investigations.

  3. 03

    The right people get the findings.

    Cartos uses recipient and topic context to deliver the evidence and recommended next step through your configured email and Slack channels.

An AI analyst shouldn’t become
your next engineering project.

Connecting your data is the first step. When conversion drops, someone still has to collect the release history, find what changed on the website, check the tracking, and bring the evidence together.

With a custom AI setup, that workflow becomes your team’s responsibility to build and maintain. Anamap brings it with it.

Having yesterday’s website available when you need it
Built into Anamap: Configured daily snapshots build a visual history for Cartos to investigate.
Following up after every release
Built into Anamap: Your connected release pipeline triggers investigations after you ship.
Checking whether the numbers reflect reality
Built into Anamap: Cartos interacts with your website and inspects the tracking requests it sends.
Giving the analyst context for its queries
Built into Anamap: Cartos builds a structured map of your data schema to guide its queries.
Getting findings to someone who can act
Built into Anamap: Cartos builds context about recipients and the topics they handle, then routes relevant findings directly by email or Slack.

From the question to the person who can act. Connect your sources and configure your context. Cartos investigates, brings the evidence together, and routes relevant findings to your team.

Bring your team’s question

Did conversion drop,
or did tracking break?

Before you change checkout, check the evidence. Follow this illustrative investigation as Cartos examines traffic, website changes, and purchase tracking to investigate the drop.

Inside an investigationIllustrative example · not customer data

“Why did checkout conversion drop after our release?”

Competing explanation checked

Did a different audience arrive?

Campaign mix and landing-page traffic look similar across the release. The acquisition evidence does not explain the recorded checkout drop on its own.

Campaign mix · traffic before and after release
Recommended next step

Reconcile the purchase event with order data. Confirm the measurement issue before changing checkout.

Still uncertain

Whether customer behavior also changed. Reconcile analytics with order data to check.

See an investigation
from start to finish.

From the first question to the evidence behind the next step.

Less context to assemble.
More to investigate with.

Ship the release. Keep the follow-up.

Connect your release pipeline and Cartos investigates performance after you ship. Your team doesn’t have to remember to request an analysis for each release.

Yesterday’s website is part of the evidence.

Once configured, daily snapshots preserve a visual history of your site. When a metric moves, Cartos can reference what customers saw before and after a change without asking you to reconstruct it.

Check the tracking before you change the product.

Cartos can click, scroll, and inspect the analytics requests your website sends. Investigate whether a change reflects customer behavior or a measurement problem before choosing your next move.

Give queries a map of your data.

Cartos builds a structured map of your data schema to guide its queries. It brings acquisition, product behavior, and revenue evidence into the same investigation.

Get findings to the people who can act.

Cartos builds context about your team’s recipients and the topics they handle. It routes relevant findings directly through your configured email and Slack channels, with the evidence and recommended next step.

Give Anamap a question
your team actually needs answered.

Bring a real question and connect the relevant sources. Use the free trial to see what Cartos investigates, what the evidence supports, and how much work it takes off your team’s plate.

  1. 1

    Bring the question and sources.

    Choose a conversion change, release, or campaign result. Connect the relevant data, release pipeline, and website snapshots. Website history starts with the snapshots you collect.

  2. 2

    Inspect the investigation.

    Look for the evidence behind each finding, the competing explanations checked, and the gaps that remain. Can your team act on the recommended next step?

  3. 3

    Get the findings to your team.

    Configure recipients and their areas of responsibility. Cartos can deliver relevant findings by email or Slack so the people who can act have the evidence and next step.

When the evidence isn’t enough,
you should know.

Cartos links important findings to the underlying analytics and makes uncertainty explicit. A plausible explanation is a starting point for investigation, not a reason to pretend the case is closed.

Put your next analytics
question to work.

Bring a release, a conversion change, or a campaign result your team needs to understand. Let Cartos investigate and get relevant findings to the people who can act.

Start free trial