Anamap Blog

Legacy KPIs and processes can seem benign enough by only reducing efficiency by 2% but enough of them can compound together to create huge inefficiency.

Setting up your data plan or tracking plan correctly out-of-the-gate is critical to your company's long term success with a customer data platform (CDP).

The core principles for getting the self-service analytics engine started are document, simplify, tool up, and train. Here are a few ways to get your business' stakeholders on the path to data driven decision-making.

It’s only natural to fall into the occasional pitfall or two. Hopefully, this list helps your company not fall into some common ones related to analytics.

Analytics is the way that we measure our businesses but if you don't know which measurements you have available it's hard to maximize your company's ability to drive positive change.